First, if you haven't read Steven Covey's The Seven Habits of Highly Effective People, read it. Better yet, read it twice - once through from beginning to end, and the second time through work the exercises. My copy is old, somewhat tattered, is full of sticky notes, and has a lot of writing in the margins. Unlike a lot of the fluff out there on personal development, this isn't about an easy fix. It changed my outlook and helped me to recognize my true priorities. It will affect both your personal and professional lives.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by Renee Mauborgne and W. Chan Kim is another one. I read it the first time a couple of years ago, and I just finished re-reading it for the third time. In a nut shell, and without using a bunch of business terms like "value innovation", it's about how companies have defined something unique to offer to differentiate themselves from the market. What I found most interesting was tht in each case it wasn't about a new thing-a-majiggy but about offering customers what really need, and positioning utility, price, and cost. Some people that I've talked to have said that they thought it was over simplified, but I whole heartedly disagree. By keeping to the basics they've made it accessible, clear, and elegant. If you're in sales, even if you're not in a position to change corporate direction, read it with a point of view of what you as an individual have to offer that separates you from the masses. While I'm thinking about it, it could also be a unique approach for a job seeker. My daughter is in college studying business and marketing - I've made a note to get her a copy. I've also given one to a friend who is the owner of a company I used to work for.
Another oldie but goodie is The Goal: A Process of Ongoing Improvement by Eliyahu Goldratt that is about the easiest to read business book out there. Written as a story with lessons along the way, it focuses on a struggling manufacturing manager who's about to lose his plant. Along the way we learn about the Theory of Contraints, which has become one of the primary principals in manufacturing along with lean and six sigma. It's about identifying and fixing the bottle necks. If you're not in manufacturing, don't think that you don't need to read it. You do. Bottle necks don't just happen on the plant floor - they happen in the sales office, in accounting, in management, and in the warehouse.
I've just started reading The Tipping Point for the first time, after which I think I need to go back to a novel and relax or summer will be over before I know it. I have the new Dan Brown book, The Lost Symbol, on pre-order. Should be a great read for the pool.
